Branding 101: Let’s Talk Logos
Sep 5
Your logo is one of the most valuable tools your business has. You'll find your logo on your website, business cards, social media, signs, uniforms, packaging, and promotional items. Often, it'...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Jul 30
In the world of business, marketing trends are always evolving, and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless re...
Continue ReadingHow to Choose Uniforms the Whole Team Will Love
Mar 12
If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common - t...
Continue ReadingHow to be an Empathetic Leader and Still Get the Job Done
Mar 4
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
Feb 25
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue ReadingWhy You Should Be Having More Fun at Work
Jul 10, 2025
In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Jun 12, 2025
Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...
Continue ReadingHow One Hour Can Determine Your Success
May 14, 2025
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
Continue ReadingHow to Work Smarter, Not Harder
Jan 20, 2025
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Oct 19, 2024
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Aug 8, 2024
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingDecoration Methods, Simplified: Part II
Aug 1, 2024
In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
May 20, 2024
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
Nov 26, 2023
Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...
Continue ReadingThe Secrets to Attracting Ideal Customers
Oct 5, 2023
You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...
Continue ReadingYour Product Decorating Questions Answered
Aug 29, 2023
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue ReadingYour Guide to Promotional Shirts
Aug 22, 2023
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue ReadingThe Power of Perceived Value
May 11, 2023
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingGraphic Design Terms Everyone Should Know
Feb 13, 2023
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue ReadingThe Best Apps For Organization
Feb 6, 2023
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...
Continue Reading6 Reasons You Need a Company Store
Jan 30, 2023
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue Reading6 Benefits of Customer Loyalty Programs
Nov 17, 2022
Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Sep 26, 2022
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue ReadingThe Power of Promo: Why People Love Freebies
Jul 23, 2022
Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...
Continue Reading5 Tips for Boosting Social Media Engagement
Jun 30, 2022
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Jun 23, 2022
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...
Continue ReadingLanyards: Everything You Need to Know
Jun 16, 2022
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue ReadingWhat Millennials Want (And How to Work With Them)
May 10, 2022
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...
Continue ReadingBranding 101: What Makes a Brand Powerful
Apr 25, 2022
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue Reading5 Ways to Boost Employee Morale
Feb 26, 2022
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue ReadingLeading the Workplace: How to Develop Your Leadership Skills
Jan 28, 2022
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue ReadingImprint Everything: A Guide to Printing Methods
Dec 7, 2021
Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Oct 18, 2021
When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Jul 1, 2021
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
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