Aim | Promotional Products & Apparel | Canton, GA

The Rise of Retail-Quality Corporate Merch

3 days ago

Remember when corporate merch meant a basic T-shirt, a plastic water bottle, or a pen that vanished after a week? Those days are almost over. Now, employees, customers, and event guests expect mo...

Reusable vs. Disposable Items

Sep 19

Disposable products are everywhere in daily life. Think about single-use items like plastic cutlery, paper plates, shopping bags, napkins, and coffee cups from the drive-thru. While these are conve...

Branding 101: Let’s Talk Logos

Sep 5

Your logo is one of the most valuable tools your business has. You'll find your logo on your website, business cards, social media, signs, uniforms, packaging, and promotional items. Often, it'...

5 Invaluable Marketing Books to Help Grow Your Brand

Jul 30

In the world of business, marketing trends are always evolving, and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless re...

Your Guide to Drinkware

Jan 26

Mugs, tumblers, and bottles...oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your brand....

Lead a Healthier Lifestyle With These 6 Promotional Products

Aug 31, 2025

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...

6 Products to Welcome Students Back to School

Aug 1, 2025

"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it bes...

A Marketer's (Tiny) Guide to Promo at Trade Shows

Jul 25, 2025

Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...

5 Fail-Proof Ideas for Your Business Instagram

Oct 19, 2024

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

It's Party Thyme: 7 Products for Plant Lovers

Sep 20, 2024

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren't just beautiful home décor- they're actually good for your health! Owning indoor plants c...

16 Ways Color Affects Your Branding and Marketing

Aug 8, 2024

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

6 Things You're Missing out on by Not Using Promotional Products

May 20, 2024

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Take a Hike! 6 Products to Help you in the Great Outdoors

May 6, 2024

Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far nor...

A Quick Guide to Promotional Bags

Sep 13, 2023

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products - and for ...

Relax and Unwind With These 10 Promo Products

Jul 23, 2023

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you've had back to back meetings or you've had a stressful travel week. Whatever the case, nothing h...

From Zero to Wow: 6 Uniforms That Every Employee Will Love

Jun 2, 2023

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...

6 Stuffed Animals to Cuddle Your Way to Happiness

May 26, 2023

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the ni...

Graphic Design Terms Everyone Should Know

Feb 13, 2023

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

The Best Apps For Organization

Feb 6, 2023

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...

6 Reasons You Need a Company Store

Jan 30, 2023

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

These Are the Tech-Savvy Promotional Products You Are Looking For

Jan 16, 2023

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

6 Benefits of Customer Loyalty Programs

Nov 17, 2022

Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...

Case Study: Keep it Cooler

Oct 19, 2022

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

6 Fun Products for Keeping Kids Occupied at Home

Aug 6, 2022

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

Generation Z vs. Millennials: What’s the Difference?

Jun 23, 2022

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...

Bamboo: It's Not Just for Pandas!

May 3, 2022

What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...

Branding 101: What Makes a Brand Powerful

Apr 25, 2022

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

12 Perfect Pediatric Products for Babies

Jan 13, 2022

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there's a lot to procure and prepare before...

Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Dec 14, 2021

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...

Case Study: Hay, Where'd You Get That Tote?

Nov 8, 2021

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

Using Customer Profiles to Find the Perfect Promo Products

Oct 18, 2021

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...

6 Retro Products That Are a Blast From the Past

Aug 29, 2021

No matter what decade you think of when you think of "retro products", you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business can resonate ...

Case Study: Thank You for Spooning

Jul 8, 2021

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...

Sustainability & Environmental Responsibility: Why it Matters

Jul 1, 2021

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...